The Brand: Emily Sugihara launched Baggu in 2007 with her mom Joan a few years after graduating from college. The idea was to create a reusable shopping bag that was cute and more than just your standard cotton tote. She succeeded and the Standard Baggu, a nylon shoulder bag that comes in a 5 by 5-inch pouch, was born. Today, Baggu is ubiquitous with quality and style and we’re always pleased as punch when our order comes into the shop!

Description: Your basic cotton tote bag made better! While we love this bag plain—cross-body, handles-in-hand or over-the-shoulder—we highly recommend personalizing it with our iron-on patches. It seems like a plain Jane but really, it’s going to be the bag you grab the most, trust us.

Details: 15 3/4 x 11 inches with a 4 3/4 gusset, natural 16 ounce recycled cotton canvas, machine washable, 40 inch adjustable strap with top carry handles, interior zip pocket and snap closure

A Note From Erika: Personalizing this bag is so fun. The bag and a few iron-on patches make a great gift for a child or adult alike. And you can easily throw it in the wash!